Wimbledon as you’ve never seen it before.
Sony brings back the bouncing balls to mark Wimbledon’s 3D debut
(Source: bounc3d.com)
11 months ago
Heading to Wimbledon this fortnight? Don’t forget your Vuvuzela!
IBM Seer Augments Wimbledon’s Reality
Expanding on our World Cup Summer Series we’re also having a look at how technology and social media is being put to use at the terribly British sporting event that is Wimbledon.
As well as releasing a standard iPhone app (with latest news, scores, draws, video highlights and even live audio) the Wimbledon tournament organisers (and main sponsors IBM) are offering a unique ‘Seer’ application for those who actually attend the tournament in person.
“See through the wall! Point your 3GS or Android phone at either Centre, Number One or Number Two courts and literally see through the wall*, as live play from inside the court appears on your phone. In addition, you’ll be able to see the length of the taxi queues, or what’s happening on ‘Henman Hill’ even when you may be on the other side of the grounds!”
Whilst there was a lot of buzz about Augmented Reality last year it hasn’t yet caught on as much as people predicted. This application itself will only actually work for those actually at the grounds (or in the queue nearby) so is unlikely to speed up mass adoption but should generate a fair amount of buzz for developers IBM.
It might also be the start of an interesting, event specific, augmentation trend - next week’s Marketing Week Live is boasting to be the first exhibition show to have its own augmented reality application.
