Dietrich Wegner shows us a new perspective on Brand Saturation
1 year ago
Social Brands Quick to Switch to new Facebook Page Design
Rolling out across Facebook today, the long anticipated redesign brings Pages back in line with Profiles by moving navigation to the side and putting 5 recent photos along the top - it’s only a matter of time before we see some really creative uses of this space.
Has your favourite brand switched over?
Merging online & offline for an Olympic-size Dodgeball game
Cadbury’s Spots v Stripes London 2012 sponsorship activation is a license to get the UK & Ireland to rediscover their youth and play more games. With the world’s largest game of Catch behind them the team looked next to bring Dodgeball to the masses this February.
Starting at their roots with an on-pack chocolate promotion, Cadbury gave fans the opportunity to virtually challenge 1 of 4 Olympians at a simple online game. Those who successfully defeated their digital opponents were entered into a draw for the chance to do so again in real life. Continuing the online/offline crossover Cadbury also ran mini competitions to give the most engaged users from their hub website, Facebook pages and Twitter streams a chance to join in the tournament as well.
Finally to truly open the tournament to virtual fans they ran a series of games in the week leading up to the match (including Spot the Difference challenges on Facebook, and a #SpottyBall v #StripeyBall Twitter game of #Dodge which saw over 10,000 tweets of the ball) each of which won the winning side small advantages in the final tournament.
Of course they also Tweeted (Spots v Stripes) & Facebooked (Spots v Stripes) live from the event, encouraged players to do so and maximised the influence of their athletes by virtually engaging them too (Rebecca Adlington, Kriss Akabussi, Phillips Idowu and Amy Williams).
The end result? Chocolate all round and 2,000 virtual points for the winning Striking Stripes team.
My role as Community Manager at Cadbury in no way influences this post ;) - Jerry
Ken finds Barbie’s his perfect partner at Match.com
Just one aspect of an integrated digital/offline marketing campaign, making heavy use of social media, that Mattel is running in the run up to Valentine’s Day. Did you know Ken & Barbie split up 5 years ago? Will they finally get back together this year?
(Source: barbieandken.com)
Saatchis get social for grad recruitment challenge
Saatchi & Saatchi is posing candidates for its summer scholarship scheme the task of attracting as many Twitter followers and retweets of their musings as they can, over the next eight weeks.
Weebl & Bob - Eggvatar (A Cadbury Creme Egg Parody)
Fresh on the heels of Rio Angry Birds comes this gem of a video, more evidence that brands are investing heavily in established entertainment channels to promote their own products.
This parody of biggest-bluest-film-ever Avatar is part of Cadbury’s UK & Ireland Spots v Stripes promotion in which the Creme Egg dares fans to do new things.
20th Century Fox takes Angry Birds to Rio
Marketers want you using their app, they want you to engage with their brand and build a stronger connection with whatever they’re selling; They’re also starting to realise that just because they can build an app which showcases their latest advert and directs you to the nearest store doesn’t necessarily mean you’ll download, use it or say something polite in the reviews section.
That’s why Rovio’s announcement today that they’ll be making a special version of Angry Birds starring characters from the film Rio is such a key trend to watch in 2011: advertisers want to play with you. No one can ignore the phenomenal success of standout mobile gaming titles such as the Birds, Cut the Rope or Doodle Jump (which too has just announced a brand tie-up) and as most brand attempts to beat them have failed except to see a lot more simply joining in.
If that means fun additional, high quality games, in many cases for free, I don’t expect many people will mind - but there’s a fine line to tread in terms of how in your face developers can allow the brand presence to be, no one will want to be asked to book tickets to Rio everytime they start a new level.
