Coke vs Starbucks - “Who has time to stand in line for a latte?”
Ballsy advert positioning from Diet Coke in New York.
1 year ago
New Starbucks Logo: Certainly looks modern but will people recognise it without the name?
I’m sure we’ll all get used to it pretty quickly when we see it on every street corner! The new nameless logo hints at Starbuck’s plans for a future where the brand diversifies beyond its core coffee offering.
Read their explanation over at Starbucks.com
Social Media Summer School Day 3 - Make A Plan //Alex Wheeler
Starbucks: Powering Product Launches, Building a Sense of Community & More
Starbucks are often cited as one of the poster boys of social media and whilst they have been succesful in many forums their biggest strength is their diverse, and well planned, use of different networks.
Alex explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com
Some examples of Starbucks’ diverse use of different networks include:
MyStarbucksIdea - Their own social network and crowd sourcing site
Facebook - General community, can now manage Starbucks cards via page
Twitter - Promotes specific promotions (eg free pastry day) and capitalises on natural ‘I’m having a Starbucks’ discussions
YouTube - More of a community/responsibility focus
Flickr - Support and encouragement to fan launched groups
Alex Wheeler is Starbucks’ Director of Digital Strategy, you can see a video of her 30 minute presentation (originally for BlogWell) on Vimeo.
Starbucks Is the First Brand to Reach 10 Million Facebook Likes
via insidefacebook.comStarbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.
Starbucks clobbers all consumer brands on social media (original article). Reblogged from:
Starbucks most social brand - Other make top 10 including Dell, Whole Foods and Coke.
Starbucks Free Pastry Day - Tempting?
“Vice President of Brand, Content and Online at Starbucks, Chris Bruzzo, revealed at the Mashable Media Summit that last year’s Free Pastry Day drove more than one million people to their stores.”
The annual tradition speaks for itself but really took flight thanks to the power of social media with Twitter and Facebook going wild for the event.
“Right now there’s no big brand better embracing social media than Starbucks. The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.”
//Via Mashable
