Social Media Sumer School Day 7 - Measure (Then Adapt) //Socialnomics
The ROI of Social Media
By Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)
What BP Should Be Doing With Social Media
Attempting to humanize BP. They should have flip cameras with their employees down on the Gulf showing what they are doing to help the region. People that work for BP are human, try to humanize BP rather than continuing to be simply a hated logo by so many. Not everyone that works for BP is evil. They should showcase, via video, real people accessing claims to give a sense for the process. Also, ask for feedback, listen and react accordingly.
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