Google’s +1 Button sets its sights on your ‘Likes’
1 year ago
Google Zeitgeist 2010: Year in Review
It’s the most emotive tech demo you’ll see all week.
Then explore the Zeitgeist to see what everyone searched for this past year.
Introducing Google Realtime Search: Cutting through the social media chatter
Social Media Summer School Day 1 - Listen
Welcome to the Want&Blog Social Media Summer School - a massive thank you to everyone who has submitted a post, sent us links or allowed us to reblog their own comments.
1. Listen
Social media is about conversations and they begin by listening. What tools are out there to get wide insights, measure existing conversations and find out where people are discussing you? Which brands have excelled themselves purely at listening to their customers.
All good marketing starts with consumer insight and by identifying the needs of the audience, but social media directly provides you with both the tools to do that and to ultimately engage them.
A range of tools such as Social Mention, Trendpedia and Ice Rocket exist to help you search (and measure sentiment) in real-time across social networks, blogs, comments etc. but you’ll first need to identify a good range of keywords to monitor.
You need to know what people are saying about you (your rivals, or the industry you want to work in) and crucially WHERE they are saying it. Are there existing communities you can look to engage with? What are your target customers taking about?
You may of course find that people are saying quite bad things about you, but the strength of good social media is in your ability to engage with that and turn the sentiment around.
Tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty. We must evolve from top-down broadcasts towards collaboration and mutual engagement. The new skills of marketing are observation, listening, engagement, learning and adaption - but then haven’t these always been central to effective marketing?
But who cares if your brand is on Twitter or Facebook? Why would I want to share this advertisement with my friends? To have any hope of attracting and earning attention you must first know more about the people whose attention we seek. There is a need to humanise and diversifying the corporate story to meet the varied needs of the customers and communities you want to reach and influence.
Search the tweets of people you follow or list
A good example of a simple addition to Twitter that might make a real difference to how you use it. Like all good Twitter innovation we can look forward to Twitter swallowing it up sometime soon ;)
Sparse.ly lets you search the tweets of people you care about. Kinda the point of a social network, right? In fact, you’d think something like that would be built into Twitter search…
Who will win in 2010? Google’s new World Cup search story.
I know they’re just blatant adverts but I love the Google Search story advert series, what this one lacks in subtelty and story telling it makes up for in energy! Increasingly Google is using these not just to showcase search but it’s Android phones and wider applications.
If you haven’t seen the Parisian Love story (one of the very first) then do so now, it’s actually quite beautiful what emotions you can portray through a search bar.
Google before you Tweet, is the new Think before you Speak
(via havidadepoisdafama)
Google loves the World Cup and they’ve now made a great new ‘Search Story’ to help people all over the world prepare for it.
Oddly the video currently seems available only on Facebook (where they are promoting it with paid advertising) and is conspicuously absent from the great Search Stories YouTube channel.
Google’s wider World Cup support also includes the option to view inside all the stadiums using Street View, curating live score updates into search results and of course a Google homepage ‘Doodle’.
