Play Me, I’m Yours (New York)

An artwork by British artist Luke Jerram who has been touring the project globally since 2008.

From 9am-10pm each day, 60 pianos will be available to playacross New York City. They are located in public parks, streets and plazas.

A website has been made to post and share films, photos and stories about the pianos. While documenting each piano’s journey, the website will connect the pianos with their individual communities across the city. Following the artwork, the pianos will be donated to local schools and community groups. 

Play Me, I’m Yours is being presented simultaneously in London and New York. Connect here with the street pianos in the UK.

Drink Social Media.

It is no longer enough just to live and breathe social media, if you’re really serious you should be drinking it too.

Vitamin Water ‘Connect’ is the latest US flavour for Coca-Cola’s Vitamin Water brand, a black-cherry & lime caffeinated drinks that was selected by a vote from fan suggested possibilities.

The packaging carries the Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. The first 100,000 of their 1.2 million Facebook fans will be able to print off a voucher for a free bottle straight from the page.

It’s been out in the US since March, no word on a possible UK release.

Pepsi Will Drop Its Label if Argentina Wins World Cup

If Argentina wins the World Cup, Pepsi Cola plans to follow the example of Argentina’s coach Diego Maradona, who says he’ll celebrate by running around naked in Buenos Aires. Not to be outdone, Pepsi announced that the company’s soft drink bottles will be sold for a week in Argentina with no label if that country wins the soccer tournament.

Although their advertising campaign (pictured) is obviously only targeted at the Argentinian market the story is being picked up and spread across social media globally.

Starbucks Free Pastry Day - Tempting?

“Vice President of Brand, Content and Online at Starbucks, Chris Bruzzo, revealed at the Mashable Media Summit that last year’s Free Pastry Day drove more than one million people to their stores.”

The annual tradition speaks for itself but really took flight thanks to the power of social media with Twitter and Facebook going wild for the event.

“Right now there’s no big brand better embracing social media than Starbucks. The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.”

//Via Mashable

Struggling to define ‘the new busy’ Microsoft opt for morris dancers, break dancers and deck chairs down at Canary Wharf.