JK Rowling announces much hyped ‘Pottermore’ - wisely diasables comments on the video
“Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.”
Interesting? Exciting? A bit dissappointing?
11 months ago
Before you dive into social media have you stopped to think of where your customers are and what they’re actually doing online?
Two great tools which might help you find out exactly that are, the exceptionally detailed Global Web Index (above, a free lite version of a more indepth paid for service) or the broader Groundswell Consumer Profile Tool (below).
Whether you’ll really find any radical insights out of this information or not it’s a good moment to stop and think not about your approach to social media but how those you are trying to engage are using it too.
Nike: Highest Share of World Cup Online Coverage
“Nike have, in the way they know best, thrown a proverbial spanner in the sponsorship works. The sports brand megalith, opting not to official partner with or sponsor FIFA’s World Cup Programme have nonetheless captured the most significant amount of chatter and media coverage related to the World Cup than any other brand. More than twice the coverage of the second placed Adidas, the German arch-nemesis who have spent heavily in their ongoing official FIFA partnership and sponsorship of the infamous golden trophy.”
Once again the question of sponsorship effectiveness is being bounded around. This time in relation to the World Cup, playing out on millions of screens worldwide. But this time, not just TV screens but across the plethora of social media channels on desktop screens, too.
The last time we…
