3D Projection-Mapping: 10 Jaw Dropping Examples
1 year ago
Aurasma augments your everyday life, makes advertising creatives’ dreams come to life.
Smart Water takes Jennifer Aniston viral
…and just about lands the right side of the good/awful divide?
Weebl & Bob - Eggvatar (A Cadbury Creme Egg Parody)
Fresh on the heels of Rio Angry Birds comes this gem of a video, more evidence that brands are investing heavily in established entertainment channels to promote their own products.
This parody of biggest-bluest-film-ever Avatar is part of Cadbury’s UK & Ireland Spots v Stripes promotion in which the Creme Egg dares fans to do new things.
Coke vs Starbucks - “Who has time to stand in line for a latte?”
Ballsy advert positioning from Diet Coke in New York.
PSFK presents Future Of Mobile Tagging Report
Whether they be QR codes or Microsoft’s own (technically impressive but less widely used) Tags, printed codes have still failed to excite a mainstream audience.
Although increasingly seen in UK advertising there are still few killer uses for the code - consumers who go to the effort of scanning the codes often find themselves no better off than had they gone straight to the website of the company.
PSFK’s report looks into some of the cleverer uses of tags and some possibilities of where the technology might go next.
