Facebook launches 'Send' button, a more personal younger brother for 'Like'
1 year ago
Coca-Cola Marketing Event Tracked Facebook Users Via RFID
For the teenagers attending the Coca-Cola Village Amusement Park in Israel, the event was probably just a bit of fun. But in the world of social networking and online marketing, the world’s first real-life RFID event tied to Facebook was an event of greater significance.
The way it worked, according to Adland, is that visitors to the amusement park wore RFID bracelets. This allowed people to log into their Facebook accounts and then ‘like’ various attractions such as the water slides and video games. If the park photographer took their pic, they only had to flash their bracelet in order to be tagged in the photo.
Integrating the three-day event with Facebook via RFID was the brainchild of advertising agency Publicis E-dologic and it was wildly successful. According to the video embedded below, the teenagers used the Facebook functionality “non stop”. There were more than 35,000 updates each day even though the village only hosts 650 teenagers at a time.
If you’ve been interested in Facebook’s efforts to put a ‘Like’ button on just about every site on the internet (or perhaps even more so if you’ve been a little worried by those moves) then it’s worth checking out GetGlue.
They were encouraging users to like just about anything/everything long before Facebook tried it and have a Foursquare/Gowalla style badge collecting game built in. They seem to have used this to forge a wide range of partnerships and have a long list of high profile, exclusive badges on the site. GetGlue has a focus on books, movies and other entertainment and helps ou discover new things you’ll like based on your (and your friends’) recommendations.
I think Google is missing a bit of a trick with its Google toolbar sitting at the top of many a browsing session - they should be perfectly placed to be one of the early runners in the race to build the semantic web!
Buy a Facebook stamp and put a ‘Like’ (or ‘Dislike’) on everything in the real world. Why stop at curating a semantic web when there’s a whole world of opinion out there?
What would you put your ‘Like’ stamp on in the real world?
