Millions of people are happy to ‘Like’ their favourite brands or products without any encouragement but for those who need an extra push perhaps Kraft Foods’ offer to donate up to 30 free meals to fight world hunger for each fan will help.

The just launched corporate site of the international brand is a good example of the trend to build full website design and functionality into the Facebook platform to meet your customers where they are already comfortable engaging.

Slight disclaimer, Kraft Foods recently bought the company I currently work for! ;)