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Viral videos, self-destructive Facebook feeds, and the disrespecting of dead children. It’s here, it’s terrible, and it’s true.

Social media is a great tool to wield—but just like a hammer or a knife, using it the wrong way can leave you in an embarrassed or even severely damaged state. Need some examples to convince you to be careful? Here are 10 prime examples of social media negatively (and sometimes humourously) affecting companies and people, from using it the wrong way to letting it get used against them.