Comic Relief sells celebrity ‘super follows’ on ebay #TwitRelief

Popular UK charity Comic Relief (which raises money by getting people to do something funny) is following in the footsteps of US charities and auctioning off the Twitter attention of UK celebrities.

Succesful bidders will be followed (for at least 90 days), have a tweet retweeted and be @mentioned in a tweet by the stars which include Leona Lewis, Alexa Chung and Bear Grylls - some stars have also thrown in signed merchandise or other unique collectables.

It’s a great cause so click the image above to head over to ebay and find out more.

Sex, Brands & Rock ‘n’ Roll -  What Can Brands Learn From Celebrities?

Great blog about branding & celebrity culture with articles as diverse as ‘Don’t buy a Silver Cross pram just because you saw Lily Allen with 12 of them’ and ‘What do Kate Moss, Richard Branson and Blackadder have in common?’