Through the Line: Cadbury takes their latest ‘Glass and a Half Production’ and uses it to launch the biggest Dance Off ever on YouTube, the next part of their Spots v Stripes campaign
1 year ago
Merging online & offline for an Olympic-size Dodgeball game
Cadbury’s Spots v Stripes London 2012 sponsorship activation is a license to get the UK & Ireland to rediscover their youth and play more games. With the world’s largest game of Catch behind them the team looked next to bring Dodgeball to the masses this February.
Starting at their roots with an on-pack chocolate promotion, Cadbury gave fans the opportunity to virtually challenge 1 of 4 Olympians at a simple online game. Those who successfully defeated their digital opponents were entered into a draw for the chance to do so again in real life. Continuing the online/offline crossover Cadbury also ran mini competitions to give the most engaged users from their hub website, Facebook pages and Twitter streams a chance to join in the tournament as well.
Finally to truly open the tournament to virtual fans they ran a series of games in the week leading up to the match (including Spot the Difference challenges on Facebook, and a #SpottyBall v #StripeyBall Twitter game of #Dodge which saw over 10,000 tweets of the ball) each of which won the winning side small advantages in the final tournament.
Of course they also Tweeted (Spots v Stripes) & Facebooked (Spots v Stripes) live from the event, encouraged players to do so and maximised the influence of their athletes by virtually engaging them too (Rebecca Adlington, Kriss Akabussi, Phillips Idowu and Amy Williams).
The end result? Chocolate all round and 2,000 virtual points for the winning Striking Stripes team.
My role as Community Manager at Cadbury in no way influences this post ;) - Jerry
Weebl & Bob - Eggvatar (A Cadbury Creme Egg Parody)
Fresh on the heels of Rio Angry Birds comes this gem of a video, more evidence that brands are investing heavily in established entertainment channels to promote their own products.
This parody of biggest-bluest-film-ever Avatar is part of Cadbury’s UK & Ireland Spots v Stripes promotion in which the Creme Egg dares fans to do new things.
Cadbury Arranged the Biggest Game of Catch with Spots and Stripes GPS Balls
The Ads of X-Factor (Live Week 2)
After the excitement and big name ad launches of the first live show all marketing eyes were on the commercials of the second week to see if they could produce the same level of buzz - whilst last week’s big success Yeo Valley did return their decision to run just a shorter version of the same advert was a little disappointing but perhaps we were expecting too much from an advertising campaign?
Grabbing the attention on Twitter this week was the above advert for Cadbury Chocolate Fingers, just one of two adverts the chocolate giant launched in the break alongside one for Dairy Milk Bliss - it’s fair to say that the two, combined with contestant Rebecca’s purple dress, had a lot of people talking chocolate.
Slightly biased brand loyalty aside it was also great to see a quirky new advert from Argos (the catalogue shop) - lining themselves up for Christmas with a brilliant reinvention of a classic Bing Crosby moment. It has to be said though the tie in to Argos itself did feel a little tagged on at the end?
