Want to make the most out of the new Facebook Page layouts? Follow Jerry’s golden ratio.
Following in the footsteps of the user profile redesign, the new look Facebook Pages (which will be standard by March 1st) bring with them both frustrations (where have my tabs gone!) and opportunities (what are these 5 images at the top for?).
First up, pages who don’t usually post pictures will want to find and upload some quickly, otherwise they’ll be left with awkward blanks or a random selection of images uploaded 3 years ago.
Now how to make the most of them - well, they appear in a random order so rule out some of the traditional user techniques but they are still key screen estate right at the top of your page which, unlike the profile image itself, click straight through to an image light box with a space for copy and links.
I spent a few minutes looking at the ‘golden ratio’ for which part of your standard images Facebook chooses to pull through to the thumbnails (you can alter this slightly by tagging your page in different parts of the image but the funcionality is hard to use precicesly) and came up with the above paramaters, which in turn allowed a designer to create 5 special images and for the Cadbury Spots page to have 5 cute click through menu items along the top for the new Race Season campaign launching this week.
How will you use your 5 images?





1 year ago

